If you've strolled through So Ho at any point this summer, then you've likely come face-to-face with 21-year-old model Lyle (née Eric) Lodwick.
The striking, more-chiseled punk than classically handsome mannequin is currently the face of Topman; meaning, thanks to Topshop's recent outpost opening in New York, posters featuring Lodwick's increasingly ubiquitous mug have been pasted all over downtown for months.
Here’s music’s biggest talking point, in a nutshell. At the end of last year, Drake quoted a lyric from Francis and the Lights’ song ‘Get in the Car’ on his mixtape ’If You’re Reading This It’s Too Late’.
The situation only grew weirder still when Madonna decided to wear a t-shirt, bearing the Francis and the Lights lyric “bigger than Madonna,” for her infamous Coachella performance in which she snogged Drake. Perhaps inspired by Chance the Rapper’s propensity for surprise releases, Francis and the Lights released their debut album ‘Farewell, Starlite!
And just last week he shot his first magazine cover—for Sportswear International—and was dubbed a " star in the making" by New York magazine.
But, the "crazy trip," as Lodwick sums up his success thus far, is only half of the story of the Williamsburg-by-way-of-Maryland model who is known by his friends and music fans as Eric.
Having just moved to New York, Lodwick's brother set him up with a job filming Allison and editing the footage into short Web clips.
Interestingly enough, Allison is responsible for granting a then-19-year-old Lyle his first access into the lion's den that is Bryant Park during Fashion Week.Friends in the industry encouraged him to try his hand at modeling—one of whom introduced him to a casting agent who subsequently booked him for every hip young model's dream job: posing for art-cum-fashion photographer Ryan Mc Ginley.That is, aside from the fact that the job required getting completely nude in a very cold Manhattan photo studio.Jake's a pretty different person now, pouring his energy into a company that makes tactile and joyous music creation software.He's not totally comfortable with the internet he helped create, and had a lot to say about flow mindstates, the relationship between art and technology, and taking the long view.